Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing for humans not robots

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Tammie Lister Tammie Lister
December 14, 2012
Design
254
26k

Designing for humans not robots

My talk from Inspire Conference (https://2012.inspireconf.com) - I was one of the New Faces.

Avatar for Tammie Lister

Tammie Lister

December 14, 2012
Tweet

More Decks by Tammie Lister

See All by Tammie Lister
Growing the WordPress design system
Avatar for Tammie Lister tammielis
1
1.1k
CSS in the editor
Avatar for Tammie Lister tammielis
0
340
Global styles the story so far
Avatar for Tammie Lister tammielis
1
860
Dropped stitches and tangled yarn - a call to simplify WordPress
Avatar for Tammie Lister tammielis
1
1.4k
Being Brave
Avatar for Tammie Lister tammielis
2
1.7k
Lessons from growing design in the open
Avatar for Tammie Lister tammielis
0
1.1k
Thinking in patterns
Avatar for Tammie Lister tammielis
0
43
Design matters in open source
Avatar for Tammie Lister tammielis
1
830
Opportunity of Open Source
Avatar for Tammie Lister tammielis
0
680

Other Decks in Design

See All in Design
ユーザー体験は細部に宿る -ウィジェットQAの挑戦と気づき- / UX is in the details: Challenges and Learnings from Widget QA
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
150
プロダクトデザイナーに学ぶ、『見る気が起きる』ダッシュボードの作り方 / Creating Engaging Dashboards: Lessons from Product Designers
Avatar for yamamoto-yuta yamamotoyuta
2
520
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
800
【pmconf2025】PdMの頭の中を見える化する体験構造図
Avatar for Shigeyuki Kameda kamechi7222222
1
1.9k
組織の右腕として共創する ー デザインと経営の二つの視点から見えた、新しい支援のかたち/ Designship2025_Nishimura
Avatar for 株式会社ルート root_recruit
0
280
企業にデザインが融けたとき、デザイナーにできること。事業会社12年間の探究と葛藤 / Designship2025
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
0
1.4k
デザイナーがAIを使い倒して爆速プロダクト開発！社内ハッカソンでの取り組み紹介
Avatar for 都村　美帆 abokadotyann
9
3k
DESIGNEAST 2025 A-3
Avatar for Shigeru Kobayashi _kotobuki_
0
130
ユーザー像を「みてね」らしく可視化する　家族アルバムみてねUXリサーチチームの取り組み
Avatar for MIXI DESIGN mixi_design
PRO
3
730
プラットフォームに馴染むモバイルアプリデザイン / Mobile App UI Design Lunch LT
Avatar for Hiroki Nagasawa pixyzehn
0
130
【MIXI MEETUP！ー TECH & DESIGN DAYー】【工数98%削減】Xでモンストを話題にせよ！生成AIの活用で日本トレンド6位を獲得した企画の設計&デザイン術
Avatar for MIXI DESIGN mixi_design
PRO
0
200
DMMデザイナーの “AI活用の現在と未来”
Avatar for TakumaS takumasaito
1
450

Featured

See All Featured
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
117
110k
Paper Plane (Part 1)
Avatar for Katie Cordina Lindsey katiecoart
PRO
0
4.3k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Navigating the moral maze — ethical principles for Al-driven product design
Avatar for Skipper Chong Warson skipperchong
2
250
The untapped power of vector embeddings
Avatar for Frank van Dijk frankvandijk
1
1.6k
KATA
Avatar for Megan Lloyd mclloyd
PRO
34
15k
Claude Code のすすめ
Avatar for schroneko schroneko
67
210k
It's Worth the Effort
Avatar for 3n 3n
188
29k
Music & Morning Musume
Avatar for Bryan Veloso bryan
47
7.1k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
Exploring anti-patterns in Rails
Avatar for Elle Meredith aemeredith
2
250
The SEO identity crisis: Don't let AI make you average
Avatar for Varn varn
0
330

Transcript

  1. by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com

  2. HI, I’M Tammie Lister

  3. B I robots

  4. X B I connecting

  5. 3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD

    BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking

  6. MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE

  7. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  8. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  9. SOCIAL animals

  10. 80 years 1 year We are born dependent on each

    other

  11. ZOMBIE inside us all

  12. HERDING HUMANS 101

  13. X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE

    HAVENS 6 6 A B

  14. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

    WWGD

  15. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  16. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  17. NOT JUST one of the crowd

  18. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  19. GOTTA HAVE ‘em all

  20. achievements / badges levels leaderboards progress bars activity feeds avatars

    WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
  21. None
  22. None
  23. None

  24. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  25. TOUCH hearts

  26. USE YOUR emotion gauge

  27. MAKE IT personal

  28. NAME TO a face

  29. WILLY WONKA interfaces

  30. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  31. HOW TO FEEL GOOD

  32. MAKE THE bad good

  33. None
  34. None

  35. Avoid user pain Simplify choices Keep calm and on track

  36. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  37. BORN explorers

  38. None

  39. REMEMBER nurture

  40. thanks :) @karmatosed logicalbinary.com