Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Designing for humans not robots
Search
Tammie Lister
December 14, 2012
Design
248
25k
Designing for humans not robots
My talk from Inspire Conference (
https://2012.inspireconf.com
) - I was one of the New Faces.
Tammie Lister
December 14, 2012
Tweet
Share
More Decks by Tammie Lister
See All by Tammie Lister
Growing the WordPress design system
tammielis
1
700
CSS in the editor
tammielis
0
170
Global styles the story so far
tammielis
1
500
Dropped stitches and tangled yarn - a call to simplify WordPress
tammielis
1
810
Being Brave
tammielis
2
1.3k
Lessons from growing design in the open
tammielis
0
720
Thinking in patterns
tammielis
0
43
Design matters in open source
tammielis
1
460
Opportunity of Open Source
tammielis
0
440
Other Decks in Design
See All in Design
Information Architects: The Missing Link in Design Systems
soysaucechin
0
120
全社を巻き込んだコーポレートバリューの再定義に関するデザイナーの関わり方
sugiyama_sukedachi
0
170
Ride or Die Animatics
warwatkar
0
140
デザインテクノロジストが先導する プロダクト開発の世界
degudegu2510
1
370
noteのアクセシビリティ これまでのプロダクト・組織へのアプローチとこれからのこと
tatsuyasawanobori
1
1.1k
ゲームクリエイター、事業会社のデザイナーになる
satomium1
0
190
事業戦略と組織のビジョンデザイン〜デザイン的アプローチで事業・組織づくりにどう取り組んでいるかのリアル〜
jdesign_tokyo
1
390
20240120_画像生成AI_NovelAI入門・情報収集
doradora09
0
120
Ubie Vitalsの取り組み紹介
8845musign
0
170
顕在化されていない期待、デザインの灯台
daitorii
1
1.1k
デザインに関わる全ての人たちでエベレスト登頂を目指すために取り組んでいること
amishiratori
0
610
顧客体験を作るデザイナーが 意思決定速度を上げるために使うAI
cremacrema
2
560
Featured
See All Featured
How GitHub Uses GitHub to Build GitHub
holman
468
290k
Six Lessons from altMBA
skipperchong
22
3k
StorybookのUI Testing Handbookを読んだ
zakiyama
13
4.6k
Faster Mobile Websites
deanohume
300
30k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
323
20k
Navigating Team Friction
lara
179
13k
Side Projects
sachag
451
41k
Large-scale JavaScript Application Architecture
addyosmani
504
110k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
14
1.5k
Code Review Best Practice
trishagee
56
15k
Being A Developer After 40
akosma
66
580k
What’s in a name? Adding method to the madness
productmarketing
PRO
17
2.7k
Transcript
by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com
HI, I’M Tammie Lister
B I robots
X B I connecting
3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD
BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking
MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
SOCIAL animals
80 years 1 year We are born dependent on each
other
ZOMBIE inside us all
HERDING HUMANS 101
X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE
HAVENS 6 6 A B
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
WWGD
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS
NOT JUST one of the crowd
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
GOTTA HAVE ‘em all
achievements / badges levels leaderboards progress bars activity feeds avatars
WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
None
None
None
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
TOUCH hearts
USE YOUR emotion gauge
MAKE IT personal
NAME TO a face
WILLY WONKA interfaces
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
HOW TO FEEL GOOD
MAKE THE bad good
None
None
Avoid user pain Simplify choices Keep calm and on track
HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT
EXPLORERS
BORN explorers
None
REMEMBER nurture
thanks :) @karmatosed logicalbinary.com