Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Designing for humans not robots

Avatar for Tammie Lister Tammie Lister
December 14, 2012
Design
254
26k

Designing for humans not robots

My talk from Inspire Conference (https://2012.inspireconf.com) - I was one of the New Faces.

Avatar for Tammie Lister

Tammie Lister

December 14, 2012
Tweet

More Decks by Tammie Lister

See All by Tammie Lister
Growing the WordPress design system
Avatar for Tammie Lister tammielis
1
1.1k
CSS in the editor
Avatar for Tammie Lister tammielis
0
340
Global styles the story so far
Avatar for Tammie Lister tammielis
1
860
Dropped stitches and tangled yarn - a call to simplify WordPress
Avatar for Tammie Lister tammielis
1
1.4k
Being Brave
Avatar for Tammie Lister tammielis
2
1.7k
Lessons from growing design in the open
Avatar for Tammie Lister tammielis
0
1.1k
Thinking in patterns
Avatar for Tammie Lister tammielis
0
43
Design matters in open source
Avatar for Tammie Lister tammielis
1
830
Opportunity of Open Source
Avatar for Tammie Lister tammielis
0
680

Other Decks in Design

See All in Design
【pmconf2025】PdMの頭の中を見える化する体験構造図
Avatar for Shigeyuki Kameda kamechi7222222
1
1.9k
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
Avatar for 株式会社ログラス loglass2019
1
7.1k
Storyboard Exercise: Chase Sequence
Avatar for Mandalyn Teo lynteo
1
200
Spacemarket Brand Guide
Avatar for Spacemarket spacemarket
2
170
デザインを信じていますか
Avatar for sekig(ojiee) sekiguchiy
1
960
第18回サイゼミ
Avatar for LW lw
1
3.3k
AIスライドデザインを生成する仕組みを社内共有する
Avatar for 太田賢一 kenichiota0711
5
4.3k
30分でわかるインサイトマネジメント（2025年12月バージョン）
Avatar for Centou centou
1
390
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
Avatar for uto usui uto
0
180
見栄えと使いやすさの先にある 特別感 をデザインする / Designing a Sense of Specialness Beyond Aesthetics and Usability
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
250
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
Avatar for ため tame
1
370
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
Avatar for 株式会社ルート root_recruit
0
380

Featured

See All Featured
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
590
Applied NLP in the Age of Generative AI
Avatar for Ines Montani inesmontani
PRO
4
2.1k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
196
71k
Marketing Yourself as an Engineer | Alaka | Gurzu
Avatar for Gurzu gurzu
0
130
Product Roadmaps are Hard
Avatar for C. Todd Lombardo iamctodd
PRO
55
12k
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
Avatar for Ines Montani inesmontani
PRO
3
3.1k
Digital Ethics as a Driver of Design Innovation
Avatar for Per Axbom axbom
PRO
1
190
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
182
10k
Everyday Curiosity
Avatar for Cassini Nazir cassininazir
0
130
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
254
22k
What does AI have to do with Human Rights?
Avatar for Per Axbom axbom
PRO
0
2k

Transcript

  1. by Tammie Lister DESIGN FOR HUMANS not robots @karmatosed logicalbinary.com

  2. HI, I’M Tammie Lister

  3. B I robots

  4. X B I connecting

  5. 3 BRAINED Susan M.Weinschenk Ph.D - Neuro Web Design OLD

    BRAIN Survival, animal, primal MID BRAIN Emotions, feeling, impulse NEW BRAIN Speech, reading, thinking

  6. MULTITASKING IS A LIE..ish 2 - 3 THINGS AT ONCE

  7. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  8. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  9. SOCIAL animals

  10. 80 years 1 year We are born dependent on each

    other

  11. ZOMBIE inside us all

  12. HERDING HUMANS 101

  13. X LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE

    HAVENS 6 6 A B

  14. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

    WWGD

  15. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  16. LEAD SOFTLY MAKE FINDING EASY ENCOURAGE SHARING CREATE SAFE HAVENS

  17. NOT JUST one of the crowd

  18. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  19. GOTTA HAVE ‘em all

  20. achievements / badges levels leaderboards progress bars activity feeds avatars

    WHAT IS GAMIFICATION? real-time feedback (notifier) virtual currency gifting challenges and quests trophy case embedding small mini games within other activities
  21. None
  22. None
  23. None

  24. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  25. TOUCH hearts

  26. USE YOUR emotion gauge

  27. MAKE IT personal

  28. NAME TO a face

  29. WILLY WONKA interfaces

  30. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  31. HOW TO FEEL GOOD

  32. MAKE THE bad good

  33. None
  34. None

  35. Avoid user pain Simplify choices Keep calm and on track

  36. HERDING INSTINCT THE CARROT APPROACH EMOTIONAL BEINGS NATURALLY HAPPY GREAT

    EXPLORERS

  37. BORN explorers

  38. None

  39. REMEMBER nurture

  40. thanks :) @karmatosed logicalbinary.com