Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
GMBapi.com: What’s new in Multi Location Local SEO
Search
Michel van Luijtelaar
April 25, 2024
Marketing & SEO
0
28
GMBapi.com: What’s new in Multi Location Local SEO
Brighton 2024 Local SEO for Multi Location Business by Michel van Luijtelaar (GMBapi.com)
Michel van Luijtelaar
April 25, 2024
Tweet
Share
More Decks by Michel van Luijtelaar
See All by Michel van Luijtelaar
Apple, Bing & Google for Multi Location Local SEO - Brighton SEO 2023
sllides4_gmbapi
1
310
Other Decks in Marketing & SEO
See All in Marketing & SEO
Accelerate SEO growth in 2024 with agile data
raygrieselhuber
PRO
1
120
Will it blend? Methods to level up your reporting using Looker Studio
danaditomaso
1
870
Test 1
monoblocking12
0
430
How the Future of Search Works
ipullrank
1
990
Food for (AI) Thought: Peak Ace Dinner Series - SMX Munich 2024
bastiangrimm
PRO
0
530
JAWS-UGとAWSコミュニティプログラムのアップデート
awsjcpm
0
1k
Tomorrow's SEO - SGE Edition
bastiangrimm
PRO
0
150
Auditorías SEO en 2023 - Aprende Cómo Alcanzar el Éxito #ViñaSEO
aleyda
1
460
Would You Still Want This Link If Google Didn't Exist?
brockbankjames
1
170
Building Data That Grows With You
samtorres
0
380
Brighton SEO
abbiedando
0
210
How Specify launched on Product Hunt
fmerian
PRO
1
810
Featured
See All Featured
Unsuck your backbone
ammeep
664
57k
Imperfection Machines: The Place of Print at Facebook
scottboms
261
12k
jQuery: Nuts, Bolts and Bling
dougneiner
60
7.2k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
501
140k
Git: the NoSQL Database
bkeepers
PRO
423
63k
Design by the Numbers
sachag
274
18k
Mobile First: as difficult as doing things right
swwweet
217
8.6k
Building a Scalable Design System with Sketch
lauravandoore
457
32k
Visualization
eitanlees
137
14k
Art, The Web, and Tiny UX
lynnandtonic
290
19k
Facilitating Awesome Meetings
lara
43
5.6k
How STYLIGHT went responsive
nonsquared
92
4.8k
Transcript
What’s new in Multi Location Local SEO Michel van Luijtelaar
GMBapi.com Speakerdeck.com/slides4_gmbapi linkedin.com/company/gmbapi
GMBapi.com - Local Search Software GMBapi.com - Local Search Software
Your talk title here Three key topics
Your talk title here What’s new? How to impact results?
Dissect your GMB in 30 Min
Your talk title here What’s new in Local SEO?
“46% of Global Search queries have a local intent” *
Google Did you know?
.. change is coming
“Shopping, Hotels and Flights were positioned as Vertical Search” *Mike
Blumenthal Near Media 29th March Is Local Vertical Search?
“Google is doing pre-emptive changes to Local Search?” Is the
SERP changing?
“Reviews are pulled in from relevant review aggregator website (3rd
party)” Did you know?
“You can link your social media platforms on Google business
profile” * Fully Launched October 23 Did you know?
“Search Generative Experience in local is not coming anytime soon”
* Michel van Luijtelaar Brighton 2024 Did you know?
“Business Profile / Maps data is alive thanks to Google
(‘s user) Updates” Did you know?
“Google Merchant Center Next now features cars and cheese sandwiches”
* Rolled out Q1 2024 Did you know?
“Keywords triggering Business Profiles are available” Did you know?
“Apple Business Connect is the SECOND most important Local platform”
* Michel van Luijtelaar Brighton SEO 2024 Did you know?
Looking at 1k+ EU Locations
.. increasing since early 2023
“When we add impressions from Map Pack (on SERP), Apple's
share falls to 1% ” * GMBapi Data in the EU in 2023 across the EU Did you know?
Your talk title here How to impact results?
“Testing local marketing strategies ” The biggest impact?
“Your Local SEO software partner can impact growth heavily -
6% impression & 9% actions” * GMBapi.com test on 23 markets Did you know?
“One consistent success factor is not letting the software providers
judge their own homework” Did you know? * GMBapi.com test on 23 markets
“Citations, social media links and posts do not impact the
growth of Google Business Profile impressions” Did you know?
“Social Media Links & Posts do push your competitors down
the SERP” Did you know?
“30% of consumers read reviews for local businesses” Did you
know?
“9/10 consumers consider Google Reviews as trustworthy as personal recommendations”
Did you know?
“Reviews are a major ranking factor” Did you know?
“leads to 0.31% increase in impressions and actions (calls /
clicks / nav) and 0.14% increase in rating” Did you know that every 1% increase in your reply rate… * 2023 correlation analysis GMBapi.com customers
“The longer it takes you to reply the more likely
your conversion rate is to drop” Did you know that for 90% of our customers.. * 2023 correlation analysis GMBapi.com customers
“Reverse engineer reviews ….required for a certain ranking” Did you
know?
Your talk title here Dissect your Multi-Location GMB account in
30 mins
Your talk title here Dissect Your Multi-Location GMB in 30
Min
Do you need access to Posting, ….Reputation Management, Local .Keywords,
a Hygiene Overview and Performance Data?
For Free?
Do you need it in 30 minutes and without any
further obligation?
Try GMBapi.com now! START YOUR FREE TRIAL Fully automated instant
audit (30mins)
SHARE GMB ACCESS Share your GMB access with us
How to get started?
Your talk title here Try GMBapi.com Now!
Your talk title here Welcome to GMBapi.com
Collect your free BrightonSEO sticker at our stand linkedin.com/company/gmbapi