Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Rapid Design in the Real World
Search
Matthew Crist
July 24, 2014
Design
4
1.2k
Rapid Design in the Real World
Integrating Jobs to be Done (#jtbd) into Lean Startup to get the best product design results.
Matthew Crist
July 24, 2014
Tweet
Share
More Decks by Matthew Crist
See All by Matthew Crist
Blink & Marquee: Let's get it right this time.
matthewcrist
1
280
Users Hate Slow Websites
matthewcrist
7
310
The Business Case for Responsive
matthewcrist
1
160
Honest SEO
matthewcrist
9
430
Optimize It!
matthewcrist
1
200
BBQ
matthewcrist
80
8.8k
CSS Layouting
matthewcrist
28
1.6k
Tools of the Mobile Web
matthewcrist
12
1.2k
Other Decks in Design
See All in Design
TrollsTopia: Funtography- Part 1
kenijam
1
220
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.4k
Tuzukuru解説ブック
atsumaru1377
0
110
デザイナーの帽子をかぶったわたしが、プロダクト開発するうえでスクラムチームに提供したいこと / what I want to provide to Scrum teams when developing products
hiromitsuuuuu
14
5.1k
デザインテクノロジストが先導する プロダクト開発の世界
degudegu2510
1
380
Ride or Die Animatics
warwatkar
0
140
Product-Writing
aguringo
6
2.8k
3D空間を扱うUI表現とユーザビリティ
akinen
0
480
20240120_画像生成AI_NovelAI入門・情報収集
doradora09
PRO
0
130
1人歩きする営業資料作成
yutoshukuya
2
180
新しい資産運用サービスALTERNA(オルタナ)の伝え方の工夫
layerx
PRO
0
1.1k
Data+Diversity: Celebrating W.E.B Du Bois through Data Visualization
ajstarks
0
320
Featured
See All Featured
Making the Leap to Tech Lead
cromwellryan
125
8.6k
Being A Developer After 40
akosma
67
580k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
14
8.4k
Principles of Awesome APIs and How to Build Them.
keavy
121
16k
Robots, Beer and Maslow
schacon
PRO
155
7.9k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
8
3.5k
4 Signs Your Business is Dying
shpigford
176
21k
Documentation Writing (for coders)
carmenintech
60
4k
Code Reviewing Like a Champion
maltzj
515
39k
The World Runs on Bad Software
bkeepers
PRO
61
6.7k
The Brand Is Dead. Long Live the Brand.
mthomps
49
30k
Transcript
RAPID PRODUCT DESIGN IN THE REAL WORLD
Cantina
Build Measure Learn LEAN STARTUP
PROS Ship faster Better code* Fail gracefully * Only if
you’re actually testing, using CI, etc CONS Cheats design Distractions Worse code* * Testing, CI, etc are usually first out
Where Lean Works Laser focus on shipping Strong vision Disciplined
Standards Deep understanding of users
Case Study #1
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge users
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users { Easier to fix
Where Lean Fails Disjointed focus Lack of vision No standards
No knowledge of users
Case Study #2
Let’s talk about users
Do you know what motivates them?
What problem does your product solve?
Are you writing user stories?
#JTBD
#JTBD PROCESS Identify Interview Innovate
PROS Know users Solve problems Focus the team CONS Takes
time Lack of skill set
A JOB STORY When _____ , I want to _____
, so I can _____.
Exercise #1 Who is your primary customer?
Exercise #2 Identify any gaps/ problems they have
Exercise #3 Develop questions for your customers.
Homework Interview a customer.
fin.